A working map for founders, RIAs, VC and asset-manager execs who need a clear answer to “do I need to register as an RIA with the SEC?” — Advisers Act definition, exemptions, AUM thresholds, Form ADV path, and what changes on day one. Answer three questions; the page retunes.
Federal exemption may fit — private fund adviser (under $150M U.S. private-fund assets) or venture capital adviser (no federal AUM cap when solely qualifying VC funds). ERA is a filing status on IARD, not invisibility.
Short version: advisory business, securities advice, compensation.If you are on the ERA path, you still need to answer whether you are an investment adviser — ERA is a subset of advisers, not a different industry.
Definition
Investment adviser under the Advisers Act
A person or firm in the business of giving advice about securities for compensation. Registration analysis starts here — not at entity formation.
Question
Do you give advice about securities for compensation?
02 · Exemption before registration
Is there a federal ERA path?
Two common doors — no fee schedules on this page. If an exempt path fits, §03 covers ERA filing; the spine continues here for everyone else. ERA exemptions: VC vs private fund adviser is the deep-dive fork; Launching a private fund covers formation after status is settled.
Private fund adviser exemption
Rule 203(m)-1 — solely qualifying private funds and U.S. private-fund regulatory assets under $150M. Broader strategies than VC-only, but the client test is strict.
Confirm measurement and solely-private-funds facts with counsel; see SEC.gov Investment Advisers overview.
Venture capital fund adviser exemption
Rule 203(l)-1 — solely qualifying venture capital funds; no federal AUM cap on this door when the strategy continuously meets the VC fund definition.
Strategy lock, not a marketing label — walk the VC vs PF fork in the ERA exemptions guide.
Which door matches your client book?
What breaks the exemption
Check rows that apply to your firm — informational only, not a legal conclusion.
03 · If exempt: ERA is a filing status
Not invisibility — partial Form ADV on IARD
Exempt reporting advisers file a subset of Part 1A. State overlay still applies. If this is your path, read ERA VC vs PF guide and the private-fund guide; the register-path sections below stay on the page for comparison.
Filing
File the applicable subset of Form ADV Part 1A through IARD — ERA is public, not invisible.
Initial clock
Initial ERA filing generally within 60 days of commencing advisory activity (Form ADV instructions — confirm current text).
Annual clock
Annual updating amendment within 90 days of fiscal year-end; other-than-annual when material facts change.
State overlay
State notice, ERA, or IA registration may still apply for place of business and de minimis clients — federal ERA does not erase home state.
What you generally skip federally (for now)
Federally, ERA advisers generally do not deliver a full Part 2 brochure package or maintain a Rule 206(4)-7 program as a registered adviser — states may impose their own requirements.
04 · If not exempt: SEC vs state by AUM
Where do you register?
ERA advisers still need a state footprint analysis — but full SEC vs state bands matter when exemption breaks or when you plan to register.
Regulatory AUM (approx.)
Typical forum
Under ~$100M regulatory AUM
Generally state registration (unless an exception applies)
~$100M–under ~$110M
May register with the SEC (mid-sized adviser band — confirm Rule 203A-1)
~$110M+ regulatory AUM
Generally must register with the SEC
Already SEC-registered
May remain registered at roughly ~$90M+ on annual amendment (confirm current SEC guidance)
Mid-sized adviser and “not required to register or not subject to exam” in your home state — short callout only; state law still governs notice and eligibility.
Track-aware summary for Exempt / ERA. IARD is the filing hub; notice filings and IAR registrations run in parallel with state rules. RIA legal services for formation + ADV work.
What you file federally
Partial Form ADV Part 1A as exempt reporting adviser — Items required for ERA status; no full Part 2 brochure package federally (state overlay may differ).
Review clock
ERA filings are not the same as SEC registration effectiveness — but missing the 60-day initial window is a common enforcement footgun.
After filing
Annual updating amendment within 90 days of FYE; amend when material facts change.
Filing checklist
0 of 7 steps checked (0%) — working checklist only, not a filing order guaranteed for your state.
06 · What changes on day one (registered path)
Obligations once you are an RIA
High-level only — no invented fee schedules. ERA advisers should still read the compare column to see what registration adds later.
Fiduciary duty
Registered investment advisers owe duties of care and loyalty to clients — the spine for every rule that follows.
Rule 206(4)-7 compliance program
Written policies and procedures, a chief compliance officer with authority, and at least annual review — not a shelf manual.
Marketing Rule 206(4)-1
Performance advertising, testimonials, and endorsements carry conditions — flag for counsel; this guide does not teach the whole rule.
Custody Rule 206(4)-2
Triggers when you have custody of client assets — qualified custodian, surprise exam or audit paths depending on facts.
Books and records (Rule 204-2)
Retention, accessibility, and WORM requirements attach to the adviser — fund admin does not replace adviser obligations.
Topic
ERA
Registered RIA
Filing surface
Partial Form ADV Part 1A on IARD — public ERA status
Full Form ADV (1A, 2A, 2B, CRS if retail) on IARD
Brochure delivery
Generally no federal Part 2 brochure package for ERA (state may differ)
Part 2A and 2B delivery and summary of material changes
Compliance program
No federal Rule 206(4)-7 program as a registered adviser — anti-fraud still applies
Written 206(4)-7 program, CCO, annual review
Exam risk
ERA filings are readable by examiners; exemption claims can be tested on drift
Full examination program for SEC-registered advisers; state exams for state-registered
07 · Illustrative timeline
Weeks on a clean path
Phases assume the fork (IA → exemption → forum) is settled early. State paths and deficiency letters change the clock.
Weeks 1–2
Status decision + entity/ops map
Answer investment adviser? → exemption? → SEC vs state forum before heavy drafting.
Exempt / ERALock ERA door (VC vs PF) and refused-client list; open IARD entitlement.
Weeks 3–6
ADV + compliance set + vendors
Draft ADV against the same facts as client agreements — not a parallel story.
Exempt / ERAERA Part 1A draft; calendar 60-day initial filing from commencing advice.
Weeks 6–8 / 12
File, review, notice filings
SEC or state review; deficiency responses; parallel state notices.
Exempt / ERAERA filing and state overlay notices — do not wait for first fund close.
Post-effectiveness
Onboarding hygiene + ADV calendar
Client agreements, marketing substantiation, and annual updating amendment clock.
Exempt / ERARe-test exemption facts on strategy or client changes; plan ERA → RIA upgrade before breaches.
Illustrative only. State paths and deficiency letters change the clock. Confirm thresholds on SEC.gov before you file.
This guide is informational, not legal advice, and it is not an offer to form a fund or to solicit investors. Facts, thresholds, and state overlays change. Confirm the path that fits your firm before you file or close.
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