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SEC registration for RIAs

A working map for founders, RIAs, VC and asset-manager execs who need a clear answer to “do I need to register as an RIA with the SEC?” — Advisers Act definition, exemptions, AUM thresholds, Form ADV path, and what changes on day one. Answer three questions; the page retunes.

Federal exemption may fit — private fund adviser (under $150M U.S. private-fund assets) or venture capital adviser (no federal AUM cap when solely qualifying VC funds). ERA is a filing status on IARD, not invisibility.

01 · The question before Form ADV

Am I even an investment adviser?

Short version: advisory business, securities advice, compensation.If you are on the ERA path, you still need to answer whether you are an investment adviser — ERA is a subset of advisers, not a different industry.

  1. Definition

    Investment adviser under the Advisers Act

    A person or firm in the business of giving advice about securities for compensation. Registration analysis starts here — not at entity formation.

  2. Question

    Do you give advice about securities for compensation?

02 · Exemption before registration

Is there a federal ERA path?

Two common doors — no fee schedules on this page. If an exempt path fits, §03 covers ERA filing; the spine continues here for everyone else. ERA exemptions: VC vs private fund adviser is the deep-dive fork; Launching a private fund covers formation after status is settled.

Private fund adviser exemption

Rule 203(m)-1 — solely qualifying private funds and U.S. private-fund regulatory assets under $150M. Broader strategies than VC-only, but the client test is strict.

Confirm measurement and solely-private-funds facts with counsel; see SEC.gov Investment Advisers overview.

Venture capital fund adviser exemption

Rule 203(l)-1 — solely qualifying venture capital funds; no federal AUM cap on this door when the strategy continuously meets the VC fund definition.

Strategy lock, not a marketing label — walk the VC vs PF fork in the ERA exemptions guide.

Which door matches your client book?

What breaks the exemption

Check rows that apply to your firm — informational only, not a legal conclusion.

03 · If exempt: ERA is a filing status

Not invisibility — partial Form ADV on IARD

Exempt reporting advisers file a subset of Part 1A. State overlay still applies. If this is your path, read ERA VC vs PF guide and the private-fund guide; the register-path sections below stay on the page for comparison.

Filing
File the applicable subset of Form ADV Part 1A through IARD — ERA is public, not invisible.
Initial clock
Initial ERA filing generally within 60 days of commencing advisory activity (Form ADV instructions — confirm current text).
Annual clock
Annual updating amendment within 90 days of fiscal year-end; other-than-annual when material facts change.
State overlay
State notice, ERA, or IA registration may still apply for place of business and de minimis clients — federal ERA does not erase home state.
What you generally skip federally (for now)
Federally, ERA advisers generally do not deliver a full Part 2 brochure package or maintain a Rule 206(4)-7 program as a registered adviser — states may impose their own requirements.

04 · If not exempt: SEC vs state by AUM

Where do you register?

ERA advisers still need a state footprint analysis — but full SEC vs state bands matter when exemption breaks or when you plan to register.

Regulatory AUM (approx.)Typical forum
Under ~$100M regulatory AUMGenerally state registration (unless an exception applies)
~$100M–under ~$110MMay register with the SEC (mid-sized adviser band — confirm Rule 203A-1)
~$110M+ regulatory AUMGenerally must register with the SEC
Already SEC-registeredMay remain registered at roughly ~$90M+ on annual amendment (confirm current SEC guidance)

Thresholds from SEC.gov Investment Advisers and Rule 203A-1 — confirm at publish; numbers change.

Mid-sized adviser and “not required to register or not subject to exam” in your home state — short callout only; state law still governs notice and eligibility.

Exception flags (check all that may apply)

Formation and ADV work: RIA legal services.

05 · What SEC registration actually files

Form ADV package and effectiveness

Track-aware summary for Exempt / ERA. IARD is the filing hub; notice filings and IAR registrations run in parallel with state rules. RIA legal services for formation + ADV work.

What you file federally

Partial Form ADV Part 1A as exempt reporting adviser — Items required for ERA status; no full Part 2 brochure package federally (state overlay may differ).

Review clock

ERA filings are not the same as SEC registration effectiveness — but missing the 60-day initial window is a common enforcement footgun.

After filing

Annual updating amendment within 90 days of FYE; amend when material facts change.

Filing checklist

0 of 7 steps checked (0%) — working checklist only, not a filing order guaranteed for your state.

06 · What changes on day one (registered path)

Obligations once you are an RIA

High-level only — no invented fee schedules. ERA advisers should still read the compare column to see what registration adds later.

Fiduciary duty

Registered investment advisers owe duties of care and loyalty to clients — the spine for every rule that follows.

Rule 206(4)-7 compliance program

Written policies and procedures, a chief compliance officer with authority, and at least annual review — not a shelf manual.

Marketing Rule 206(4)-1

Performance advertising, testimonials, and endorsements carry conditions — flag for counsel; this guide does not teach the whole rule.

Custody Rule 206(4)-2

Triggers when you have custody of client assets — qualified custodian, surprise exam or audit paths depending on facts.

Books and records (Rule 204-2)

Retention, accessibility, and WORM requirements attach to the adviser — fund admin does not replace adviser obligations.

TopicERARegistered RIA
Filing surfacePartial Form ADV Part 1A on IARD — public ERA statusFull Form ADV (1A, 2A, 2B, CRS if retail) on IARD
Brochure deliveryGenerally no federal Part 2 brochure package for ERA (state may differ)Part 2A and 2B delivery and summary of material changes
Compliance programNo federal Rule 206(4)-7 program as a registered adviser — anti-fraud still appliesWritten 206(4)-7 program, CCO, annual review
Exam riskERA filings are readable by examiners; exemption claims can be tested on driftFull examination program for SEC-registered advisers; state exams for state-registered

07 · Illustrative timeline

Weeks on a clean path

Phases assume the fork (IA → exemption → forum) is settled early. State paths and deficiency letters change the clock.

  1. Weeks 1–2

    Status decision + entity/ops map

    Answer investment adviser? → exemption? → SEC vs state forum before heavy drafting.

    Exempt / ERALock ERA door (VC vs PF) and refused-client list; open IARD entitlement.

  2. Weeks 3–6

    ADV + compliance set + vendors

    Draft ADV against the same facts as client agreements — not a parallel story.

    Exempt / ERAERA Part 1A draft; calendar 60-day initial filing from commencing advice.

  3. Weeks 6–8 / 12

    File, review, notice filings

    SEC or state review; deficiency responses; parallel state notices.

    Exempt / ERAERA filing and state overlay notices — do not wait for first fund close.

  4. Post-effectiveness

    Onboarding hygiene + ADV calendar

    Client agreements, marketing substantiation, and annual updating amendment clock.

    Exempt / ERARe-test exemption facts on strategy or client changes; plan ERA → RIA upgrade before breaches.

Illustrative only. State paths and deficiency letters change the clock. Confirm thresholds on SEC.gov before you file.

08 · Next steps

Settle the fork before drafting ADV

Investment adviser → exemption → SEC vs state forum. Then draft Form ADV against the same facts as client agreements. Related reading: ERA VC vs PF guide, private-fund guide, ERA/RIA blog.

This guide is informational, not legal advice, and it is not an offer to form a fund or to solicit investors. Facts, thresholds, and state overlays change. Confirm the path that fits your firm before you file or close.

Frequently Asked Questions